| LAUTINDO | PitchDeck | International | If you already have some investors on board, now is when you should be talking about those other investors and why they chose to invest. find “The Other Slides of 11 Slides You Need to Have in Your Pitch Deck”.
Other slides you might include in your pitch presentation
While you do want to keep your pitch deck short, sometimes you may need or want to include a few extra slides that help explain your business. Here are a few additional slides that are often found in investor presentations.
If you are raising money from investors, you’ll need to show them how you plan on giving them a return. You do this in the form of an “exit strategy” slide that outlines who your potential acquirers might be if you manage to grow your company and be successful. Having an IPO and going public is a viable option for some high-growth startups, while other businesses are more likely to be bought by larger players in your market.
Some businesses have key strategic partnerships that are critical to their success. This can often be in the form of intellectual property licensing from a university or a key distribution partner who will be taking your product to market. If your success relies on these types of partnerships, it’s important to showcase them in your pitch deck.
Demo and screenshots
If you have a prototype of your product, screenshots of your online service, or any other “show and tell” opportunities, it’s great to include a place-holder slide in your deck where you will actually show your potential investors how your product works and what it does.
Keeping your pitch deck as short and succinct as possible is critical. Remember, your goal isn’t to provide investors with all the information they need to make an investment decision. Your pitch deck exists to tell a story, build excitement, and help get that all-important request for additional information and a follow-up meeting.
In addition to your pitch deck, you should have more detailed, additional information that you can provide if requested. Preparing these additional documents can also help ensure that you don’t try and fill your pitch deck with too much overwhelming information.
Here are some common documents that you may want to have ready for after you deliver your pitch:
Executive summary: An executive summary, sometimes called a summary memo, is a two to three page overview of your business. It’s a document that investors can share with their partners and others in their firm to provide an overview of your business. Your executive summary should cover what’s in your pitch deck, but in written form.
Technical documentation: If you are starting a tech company or medical company, you may be asked to provide some additional detail on your technology. Investors in these types of companies will often want to vet your technical claims with an expert, so providing more detailed documentation, diagrams, workflows, and so on might be important.
Detailed financial models: Any investor that’s seriously interested in your business will want to see detailed financial forecasts for at least the next three years so they can get an understanding of the underlying assumptions that are driving your forecasts. Investors will want to see your plans for hiring and employee-related expenses, R&D expenses, manufacturing costs, marketing expenses, and so on. Be prepared to provide a detailed sales forecast, profit and loss forecast, and cash flow forecast. A balance sheet is also often required.
Detailed market research: You may be asked to provide more details on your target market and the market research you’ve done to date. This isn’t always the case, but if you have the information it’s a good idea to be ready to present it in some format. Again, this data shouldn’t be part of your initial pitch deck, but instead should be ready if it’s asked for.
Tips to make your pitch successful
Here are a few tips to make your pitch deck and presentation as successful as possible:
Keep it simple: All entrepreneurs spend countless hours “in the weeds” thinking about every last detail about their business. But, for an investor pitch, less information is better than too much. You want your slides to be simple, convey high-level ideas, and leave room for questions. Simple and straight-forward presentations always do better than detailed presentations full of bullets.
Skip the bullets: Speaking of bullets, skip them. Slides full of bullet points are boring and don’t help tell a story. Try and use large fonts and limit the number of words on each slide. Use images wherever possible to help tell your story and build an emotional attachment to your ideas.
Tell a story: Don’t just talk about the facts. Instead, focus on grabbing interest and getting your audience excited. Your deck doesn’t need to be the complete guide to your business. It just needs to generate interest so you can move on to the next step. One of the best ways to do that is to tell stories about how your customers use your product, how they currently experience problems that need to be solved, and how your company will make the lives of your customers better. The more you can tell stories that investors can relate to, the more you’ll be able to build excitement for your company.
Keep your presentation short: Make sure you have plenty of time for questions, demos, and discussion about your business idea. If you have a one-hour meeting, aim for your presentation to take 20-30 minutes.
Don’t overstate the market opportunity: Instead of top-down forecasts where you “only need to get one percent of a huge market” to be successful, focus on bottom-up forecasts where you detail your expectations for how you’re going to acquire customers. If you already have data on how an early version of your product is selling, use those numbers to help drive the rest of your forecast.
Ask for the money: Yes, it’s a slide in the presentation deck above, but entrepreneurs sometimes forget to ask for the money. When you ask, it’s very important to be able to intelligently discuss how the money will be used. Your detailed financial forecasts should also take an influx of cash into account.
Keep your deck current: Fundraising takes time. You’ll likely pitch your company many, many times before you get an investment. As legend has it, Pandora pitched more than 300 VC firms before getting investment. Assuming you’re working to build your company while you pitch to raise money, make sure that you keep your deck up-to-date with your latest progress, roadmaps, and so on. There’s nothing worse than presenting an out-of-date deck to potential investors.
Send your deck as a PDF: You’ll almost always be asked to either send your pitch deck ahead of time to investors or to leave a copy behind. If this happens, don’t send Powerpoint or Keynote files. Instead, send a PDF. This means that anyone who looks at the deck will see it as you intended with your chosen fonts and styles.
Your deck needs to be able to stand alone without your presentation: Your pitch deck will always be better when you present it, but it should ideally be able to tell some of your story without you being there to tell it. Investors might want to flip through the deck again after you’re done with your presentation and it needs to have enough content that the deck can stand alone and communicate some of your core ideas. (Noah Parsons | https://articles.bplans.com)